The first option are marketing spots.
They are scattered around an entire city.Renting them allows you to encourage more people to visit your restaurant.
Marketing spots have a certain range.
Marketing spots that are near places visited by tourists or public use buildings are the most profitable.
Areas near metro stations are also good.
Your second option is to run an advertising campaign through mass media.
Their effectiveness depends on how much money you want to spend on each of the types of mass media.
Also, a given key in of mass media can reach different social groups, e.g.
place ads in newspapers to attract attention of old people, social media won’t work on them.
This marketing method works great when you want to focus on a particular group.
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